The 2ND chongqing international consumer products expo2024 andMeet Sichuan & Chongqing -- International Procurement Fair
September 20-22, 2024
CQ International Convention & Exhibition Center (Nanping)
01 Overview
In order to uphold the spirit of the 20th CPC National Congress and the Central Economic Work Conference, and further implement the requirements of the Guiding Opinions on Building an International Consumer Center City and the Opinions of the State Council on Further Unleashing Consumption Potential and Promoting Continuous Consumption Recovery, the 2nd Chongqing International Consumer Products Expo and Meeting Bashu - International Integrated Procurement Fair (the Expo) is planned to be held. It will seize opportunities brought by the building of the New International Land-Sea Trade Corridor and leverage Chongqing's geographical advantage as the intersection of the Belt and Road and the Yangtze River Economic Belt, so as to shape Chongqing into a new highland for inland opening-up and an international consumer center city under the new development pattern of domestic-international dual circulation. The first Expo was successfully held from October 27 to 29, 2023 in the CQ International Convention & Exhibition Center. It brought together a large number of exhibitors, including about 200 foreign enterprises from over 20 countries, such as Russia, Iran, Belgium, Kenya, Uruguay, Myanmar, and Pakistan. Many domestic companies also participated in this Expo, including those from nearly 10 sister provinces and cities of Chongqing, such as Harbin, Yinchuan, Ningbo, and Guang'an, as well as those from Nan'an, Fengjie, Rongchang and other local districts and counties of Chongqing. They exhibited and sold more than 10,000 types of products. The Expo attracted nearly 30,000 visitors, registering an on-site transaction volume of around RMB 10 million and a total contract value of RMB 873 million.
The second Expo is scheduled to be held from September 20 to 22, 2024 in the CQ International Convention & Exhibition Center. It will continue to focus on expanding and improving consumption, gathering international consumer brands, promoting economic and trade cooperation, and stimulating consumer product sales, aiming to become an important platform that promotes high-level opening-up, facilitates domestic-international dual circulation, drives consumption transformation and upgrading, and leads consumption trends.
02 Theme
03 Schedule
Time: September 20-22, 2024
Venue: CQ International Convention & Exhibition Center (Nanping)
04 Highlights
International Commerce and Trade Cooperation Platform
The event focuses on driving consumption and is characterized by the gathering of brands. With quality consumption as an advantage, it will organize multiple international procurement fairs and special promotional conferences to establish a platform for international trade exhibitions, discussions, exchanges, and cooperation centered on consumer goods. The platform will facilitate the entry of stores, brands, and leading companies into Chongqing and actively contribute to the development of a global consumption resource hub incorporating diverse elements.
Chengdu-Chongqing Cooperation Bridge
The "Meeting Bashu - International Integrated Procurement Fair" will be held simultaneously, aiming to attract more international institutions and brands through government guidance, policy support, and market operations and continuously promote "Chengdu Chongqing cooperation".
Consumer Upgrading Vanguard
Aiming at the development trends of the new consumption era, the event will organize various activities to promote new consumption, such as international cultural exchanges and fashion launches. These activities will help disseminate international lifestyles and trends while using new consumption as a guide to drive new supply. By enhancing the effective supply level of goods and services, these activities will contribute to the high-quality development of the economy.
05 Exhibition Area Planning
Imported goods exhibition area: This area will showcase famous, high-quality, and characteristic products and handicrafts from ASEAN countries, RCEP member countries, and countries participating in the Belt and Road Initiative.
Regional New Consumption Exhibition Area: all provinces, cities and districts have organized local high-quality enterprises, well-known brands, and landmark brand-name and quality products to create new consumption scenes and new models for carrying out economic and trade cooperation, cultural exchanges and market expansion.
High-end food exhibition area: This area will showcase imported foods, packaged foods, seasonings, edible oils, dairy products, health supplements, meat products, organic foods, snacks, fruits, and vegetables.
Beverages exhibition area: This area will showcase baijiu, beer, wine, tea, tea drinks, tea sets, coffee, trendy beverages, mineral water, and functional drinks.
High-quality fashion lifestyle products exhibition area: This area will showcase watches, jewelry, beauty and hair care products, clothing, suitcases and bags, personal care items, sports equipment, smart home devices, and smart wearable devices.
Service consumption exhibition area: This area will showcase new energy vehicles, high-end branded cars, recreational vehicles, medical and healthcare services, tourism packages, UAVs, and outdoor equipment.
Prepared food exhibition area: This area will showcase ready-to-cook foods, convenience foods, frozen foods, self-heating meals, and ready-to-eat foods.
06 Related Activities
The 2nd Chongqing International Consumer Products Expo and Meeting Bashu - International Integrated Procurement Fair
Policy Presentation and Promotion
1. International Cooperation Project Policy Presentation and Promotion
2. 2024 Nan'an District Investment Promotion Policy Presentation and Promotion
International Economic and Trade Procurement Fair
1. Matchmaking Meeting for International Commerce and Trade Cooperation
2. 2024 Chongqing Cross-border E-commerce Retail Exchange Conference
International Consumption Brand Promotion Activities
1. Wine Tasting Activity
2. Sauce-aroma Baijiu Production Area Promotional Conference
3. Tea and Coffee Tasting Activity
4. Promotional Conference of Famous and High-quality Products from Various Provinces and Cities (Chongqing)
5. International Fashion Launch Conference
International Tourism Promotional Conference
This event will promote international tourist destinations, tourism products, and services while enhancing international tourism exchange and cooperation.
International Cultural Festival
This event will organize cultural performances and folk cultural experiences from various countries, showcase exotic cultures, and establish an international platform for cultural exchange and communication.
07 Comprehensive Publicity and Professional Visitors
(I) Targeted Promotion and Advertising
1. Professional Media
Official websites such as Made-in-China.com, ce.cn, and China.com.cn; newspapers and journals such as China Business Journal, China Food Newspaper, China Trade News, and China Consumer News; consumer channels such as the website of China International Trade, ifeng.com, sina.com.cn, Sohu.com, and Tencent News; CCTV-2; Chongqing Television Station, Sichuan Television Station, and other provincial television stations.
2. Targeted Advertising
Spread publicity information through targeted advertising such as advertising on WeChat Moments and Douyin.
3. Cooperation with Partners
Cooperate with industry partners such as exhibitors and industry associations in expanding publicity.
(II) Determine Target Buyers
Invite producers, manufacturers, agents, traders, and buyers in the consumer goods industry in a targeted way through government documents, targeted visits, online sign-up, SMS delivery, and other forms to ensure effective and targeted publicity.
(III) Omnimedia Marketing Matrix
1. Central Media
Xinhuanet, people.cn, cctv.com, huanqiu.com, and ifeng.com.
2. Mainstream Media in Chongqing
Chongqing Daily,Chongqing Releases, Chongqing Television Station, Chongqing Culture, Sports and Entertainment, cqnews.net, cqcb.com (Chongqing Morning Post, Chongqing Evening News, and Chongqing Economic Times), Chongqing Traffic Radio, Voice of Chongqing, Chongqing Economics Radio, NetEase Chongqing, Sina Chongqing, etc.
3. Online Media
Jinri Toutiao, Tencent News, Cover News, Jiemian News, Sohu News, Baidu News, etc.
4. WeChat Public Platforms
Chongqing International Consumer Products Expo, Chongqing Municipal Commission of Commerce, Nan'an District People's Government, China Council for the Promotion of International Trade Chongqing Sub-Council, and China Council for the Promotion of International Trade Sichuan Sub-Council.
5. Advertising in Key Urban Areas
Post outdoor advertisements in key channels such as lamp posts and street flags along main traffic arteries, shopping malls in business districts, outdoor LED posts of pedestrian overpasses, newsstands at bus stations, etc.
6. Global Information Dissemination and Access
Leverage the matrix platform (iChongqing) of Chongqing International Communication Center. Publish graphic, text or video reports on its official website and overseas social media Facebook and Twitter accounts to enhance the event's brand influence.
08 Charging Standards
Booth Price of CQ International Convention & Exhibition Center (Nanping)
Booth Specifications Domestic Exhibitors Foreign Exhibitors
Standard booth (3m×3m/Nr.) RMB 7,800/Nr. USD 2,000/Nr.
Indoor special booth
(minimum rental area: 36m²) RMB 800/m² USD 200/m²
A standard booth (3m×3m) is equipped with: 3 display boards, 1 lintel board, 1 table, 2 chairs, the carpet, the 220V/5A unit power socket, the lighting lamp, and 2 spotlights (an additional RMB 1,000 is charged for a 2-side booth)
Title Sponsorship
For details about title sponsorship rules, please see the Sponsorship Plan of the 2nd Chongqing International Consumer Products Expo and Meeting Bashu - International Integrated Procurement Fair. For specific matters, please contact the Organizing Committee.
Exhibition Adverting
Brochure Advertising Price Other advertisements Price
Cover RMB 20,000 Pass to attend the exhibition RMB 30,000/10,000 passes
Back cover RMB 15,000 Festival-style advertisements RMB 5,000/Nr.
Front Cover II,
FrontCover III, RMB 12,000 Ticket advertising RMB 6,000/10,000 tickets
and Title Page
Colorful inner pages RMB 5,000 Gift bags RMB20,000/1,000 bags
09 Office of the Organizing Committee
Address: No. 1 Jiazhou, No. 5 Jinshan Road, Yubei District,Chongqing
Tel.:+86（23）67828971、63316254
Contact: Liu Yanchun 13220376117
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电话：023-67828971 邮箱：271405834@qq.com 地址：重庆市渝北区龙溪街道金山路 5 号加州一号
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